A/B Split Testing
Stop guessing what works. Test it. I run data-driven experiments on your WordPress site to find the changes that actually move conversions.
Your site is already getting traffic. The question is what percentage of it you're converting.
Most businesses focus on getting more visitors. Fewer focus on getting more out of the visitors they already have. A/B testing is how you do the latter: systematically, without guesswork.
I set up and run controlled experiments on your WordPress site using AB Split Test: a privacy-friendly, server-side plugin that requires no external platform and leaves your data on your own server.
No instincts. No design opinions. Just tests, data, and improvements that compound over time.
What I test.
Any element that influences whether a visitor converts is fair game.
Headlines & Copy
The words on your page do more work than any design element. Test different value propositions, tones, and calls to action to find what actually resonates.
Calls to Action
Button text, color, placement, and size all affect whether someone clicks. Small changes here can produce outsized results in lead and sales volume.
Page Layouts
Full-page layout tests reveal whether your current structure guides visitors toward conversion — or works against it.
Forms & Lead Capture
Field count, order, placeholder text, and submit button copy all affect form completion. I test every variable that stands between a visitor and a lead.
Hero Sections
The first thing visitors see determines whether they stay. Headline, subheading, image, and CTA combinations are some of the highest-leverage tests on any site.
Pricing & Offers
How you present your pricing and packages has a measurable effect on conversion. I test framing, structure, and emphasis to find what closes best.
Everything managed for you.
You focus on your business. I handle the tests, the data, and the deployments.
Test Setup & Configuration
I install and configure AB Split Test on your WordPress site, set up conversion goals, and create the test variations. No code required on your end.
Heatmaps & Session Replays
See exactly where visitors click, scroll, and drop off. Heatmaps and session recordings surface friction points that pure analytics miss.
Statistical Significance Monitoring
I don't call a winner early. Tests run until results are statistically significant, so decisions are based on data, not guesses.
Winner Deployment
When a variation wins, I deploy it. Your site improves the moment the data is clear, with no lag between result and implementation.
Monthly Test Reports
A plain-English summary of every test run, what won, what lost, and what I plan to test next. No dashboards to dig through.
Privacy-Friendly by Default
All testing data stays on your server. No visitor data shipped to third-party platforms — fully GDPR-friendly without extra configuration.
Test. Learn.
Improve. Repeat.
A continuous cycle that makes your site more effective every month.
Get StartedAudit & Hypothesis
I review your current site, traffic patterns, and conversion funnel to identify the highest-leverage pages and elements to test first. Data drives the test plan, not guesses.
Setup & Launch
AB Split Test is installed and configured on your WordPress site. Variations are built, goals are defined, and the test goes live — typically within a few days of getting started.
Monitor & Analyze
I monitor statistical significance, track heatmaps and session replays, and watch for anything anomalous. Tests run long enough to produce reliable results, not just directional hunches.
Deploy & Iterate
Winners are deployed. Learnings inform the next round of tests. Over time, every page on your site becomes a more effective conversion tool.
More conversions from traffic you're already getting.
Get in touch and I'll look at your site, identify the best starting points, and put together a testing plan that makes sense for your traffic level and goals.
Start TestingCommon questions
What most people want to know before starting their first test.
How much traffic do I need for A/B testing to work?
A minimum of a few hundred unique visitors per month to the page being tested is generally needed to reach statistical significance in a reasonable timeframe. Lower traffic sites can still run tests; they just take longer to conclude. I'll give you an honest assessment of what's realistic for your traffic level before I start.
Does my site need to be on WordPress?
Yes. I use AB Split Test, which is a WordPress plugin. It runs entirely on your server, which means no third-party data sharing and no external platform fees.
How long does a typical test run?
It depends on your traffic and how big the difference between variations turns out to be. Low-traffic pages might take 4–8 weeks to reach significance. High-traffic pages can produce a clear winner in days. We don't call winners early — we wait for the data.
Will testing slow down my site?
No. AB Split Test runs on your server with no external scripts or third-party calls. It's built to be lightweight and has no measurable effect on page speed.
What if a variation performs worse?
That's still valuable — we learned something. We stop the test, revert to the control, and adjust our hypothesis for the next round. Losing tests are part of the process and don't set you back.
Do I need to be on a care plan to use this service?
No, though it works well alongside one. I can add testing to any WordPress site I have access to. If you're not already a care plan client, I'll need WordPress admin access to set things up.